Trust-building Case Study

Turned a 6-year customer revisit into a website case study, sales-ready content, and short-form ad material, transforming one real customer story into a long-running brand asset that supported both trust-building and business development.

B2B Website Launch in One Month

Built and launched a B2B international website for a smart home tech brand in roughly one month, independently handling product understanding, site architecture, English copywriting, brand visual application, AI-generated imagery, and WordPress implementation. The content direction and brand visual foundation established in this version later carried forward into the formally redesigned multilingual site.

CRM Workflow for Showroom Insights

Integrated showroom visits, sales feedback, and quote data into a trackable CRM workflow, turning insights that used to stay in verbal check-ins into records that could be accumulated, followed up, and actually used.

From Paper Forms to a Quotation Tool

Redesigned the smart home quotation process from paper forms and Excel into an online tool for showroom sales use. The tool supports tablet operation, real-time pricing, discount calculation, digital signature, and PDF export, while making quote data easier to pass into downstream engineering and finance workflows.

Turning Frontline Insight into Ad Creative

When existing success-case videos were losing momentum and production resources were limited, I identified the product feature that resonated most with customers in sales conversations — no app lock-in and no device brand lock-in — and translated it into a Meta lead-gen video. CPA dropped nearly 40%, while monthly inquiries rose 170%.

My First Apps Script: Turning a Manual Report into an Automated Daily Update

After taking over a manually maintained ad inquiry report, I found the work wasn't hard — just repetitive. I used Gemini to write my first Apps Script, which pulls CRM data into Google Sheets every workday, organizes the numbers, and sends an email summary automatically — replacing the weekly manual update process.